Oral care players jostle to carve up children’s category Oral care players jostle to carve up children’s category 24-Aug-2010 By Simon Pitman In the same week that P&G launched oral care brands aimed at the tween market, niche player Dr. Fresh claims it is now chasing the big players.
Proctor & Gamble launch new oral care range targeting ‘tween’ market Proctor & Gamble launch new oral care range targeting ‘tween’ market 23-Aug-2010 By Andrew McDougall P & G has announced the launch of its new oral care range, under the Crest and Oral B brands that will target the ‘tween’ market.
